Polas / Polaroids

In the context of the modeling business, "polas" or "polaroids" refer to unretouched photos taken with a Polaroid camera or another simple type of camera. These photos show models in a natural state, without make-up, styling or elaborate lighting. They are used to capture the model's true look, including their natural beauty features, body proportions and ability to pose in front of the camera.

• Authenticity: Polas offer an honest and unadulterated representation of the model. They help agencies and clients to get a realistic idea of the model's appearance.

• Casting and selection process: They are often used in castings and in the selection process of models to assess their versatility and potential without the distortion of make-up or editing.

• Portfolio Diversity: Polas are an important part of a model's portfolio as they showcase natural beauty and suitability for different types of modeling work.

• Agency introductions: Models often provide polas when applying to agencies to show off their natural features.

• Updating their portfolio: Models regularly update their polas to capture changes in their appearance, such as haircut or physique.

• Online presence: Many models also use polas for their online portfolios and social media to demonstrate authenticity.

• Keep it natural: The challenge is to pose naturally and relaxed, as any insecurity or tension will be immediately visible.

• Quality of photos: Despite their simplicity, polas need to be well exposed and clear to be effective.

• Natural light: Natural light is best for creating flattering and clear images.

• Simple background: A simple, neutral background does not distract from the model.

• Relaxed pose: Natural, relaxed poses give an authentic insight into the model's personality and potential.

Polas are expected to continue to play a central role in the modeling industry, especially in an era where authenticity and naturalness are increasingly valued. They serve as a counterbalance to the often heavily edited images in the fashion industry.