Industry jargon not your thing? Our glossary will enlighten you!
Meta, formerly known as Facebook Inc., is a global technology company that underwent a comprehensive rebranding initiative in 2021. The rebrand to Meta signals a strategic realignment of the company, away from its identity as a primary social media platform operator towards a broader focus on future technologies, in particular the development of the so-called metaverse.
Metaverse development: Meta is investing heavily in the creation of a metaverse, an integrated digital world that uses augmented reality (AR) and virtual reality (VR) to create immersive, interactive experiences.
Social media platforms: Meta remains the operator of major social networks such as Facebook, Instagram and WhatsApp, connecting millions of users worldwide.
Innovation and research: The company focuses on research and development in areas such as AI, machine learning and other cutting-edge technologies.
Leadership in digital transformation: Meta strives to play a leading role in shaping the digital future, particularly in the metaverse.
Influence on communication and social interaction: Through its social media platforms, Meta continues to shape the way people communicate and interact worldwide.
Privacy and ethical considerations: As an influential player in the digital space, Meta faces challenges regarding privacy, security and ethical issues associated with new technologies.
Meta's vision is to be recognized not just as a social network, but as an innovator and driver of the digital world. The commitment to research and development as well as partnerships with other technology companies are crucial for the realization of the Metaverse and other ambitious projects.
The renaming reflects the company's strategic reorientation towards the metaverse and the desire to go beyond the boundaries of social media.