Industry jargon not your thing? Our glossary will enlighten you!
The term "Best Ager", which describes people aged between 50 and 70, has become particularly important in the fields of acting, film, television and fashion. This group, often referred to as the "Silver Generation", represents an important demographic whose influence and presence in the artistic and creative world is increasingly recognized.
Best Agers bring a unique combination of experience, confidence and perspective on life to the fields of acting, film, television and fashion. Their growing presence is a sign of the shift in the representation and appreciation of different age groups, contributing to a richer, more diverse and inclusive cultural landscape.
In the acting and film industry, best agers bring a wealth of experience, depth and authenticity to their roles. Their performances are often characterized by a life experience that contributes to the credibility and emotional resonance of characters.
Film and television: Best agers are increasingly found in leading and supporting roles in film and television productions, representing a broader range of life stories and perspectives.
Theater: On stage, best agers often offer powerful performances that draw on a wealth of professional and personal experience.
The fashion industry has begun to recognize and exploit the potential of best agers, both as a target group and as representatives.
Modeling: Best ager models are increasingly seen on catwalks and in fashion campaigns, increasing diversity in the fashion industry and showing that style and elegance know no age.
Design and marketing: Fashion for best agers is a growing market and designers and brands are increasingly focusing their collections and marketing strategies on this age group.
The increasing integration of best agers into these industries brings with it both challenges and opportunities:
Diversity and representation: their inclusion contributes to a more realistic and diverse representation of society in the media and fashion.
Adaptation to the market: In the fashion industry, brands and designers must adapt to the specific needs and preferences of best agers, which represents an opportunity for creative design and innovation.
Breaking with stereotypes: The presence of best agers in media and fashion helps to challenge and redefine stereotypical notions of age and aging.
Best agers aspiring to an acting career can gain experience through acting classes, workshops and local theater productions. Networking, agents and casting calls are also important steps to gain a foothold in film and television.