Industry jargon not your thing? Our glossary will enlighten you!
A roadshow is a series of marketing and information events held at various locations to promote a product, service or company. These events offer companies the opportunity to make direct contact with potential customers, investors and partners in order to convey their message personally and strengthen relationships.
Brand and product presentation: Presentation of new products or services in an interactive setting.
Investor relations: Used particularly in the financial sector to inform investors and analysts about company developments.
Customer loyalty: Building and deepening customer relationships through personal contact.
Market research: Collection of direct feedback and market insights.
Strategic planning: selection of suitable locations and target groups for maximum impact.
Logistics: Coordination of venues, transportation and materials.
Content design: Developing presentations, demos and interactive elements that engage the audience.
Team composition: Deploying a professional team to effectively represent the brand.
Advance advertising: Announcement of the roadshow via various channels to arouse interest and attract participantas.
Accompanying campaigns: Use of social media, traditional media and direct marketing to promote the roadshow.
Follow-up: Follow-up activities to maintain relationships and capitalize on contacts made.
Attendance figures: Recording visitor numbers and their engagement.
Feedback and evaluations: Collection and analysis of attendee feedback.
Business results: Assessing the impact on sales figures, investments or brand awareness.
Budget and time management: Efficient use of resources and time planning.
Adaptation to local conditions: Consideration of regional differences and requirements.
Digitalization: Supplemented by virtual elements or completely virtual roadshows.
Sustainability: Consideration of ecological aspects during planning and implementation.
Roadshows can be used across all industries and are particularly effective in sectors such as technology, finance, automotive and consumer goods.