About us
We are CABINET Schranksysteme - specialists in custom-made built-in wardrobes, sliding doors and individual storage solutions "Made in Germany". Our products are aimed at design-savvy customers who demand quality, functionality and aesthetics.
Aim of the campaign
We want to create authentic UGC content in which our current catalog is presented.
The aim is:
To create awareness for our catalog
To provide inspiration for individual living solutions
To appeal to our target group on an emotional level
To build reach and trust through authentic creator voices
Interior, home, living, architecture or DIY environment
Design-savvy target group (40-60 years)
Home or renovation-related advantage
High-quality, aesthetic visual language
Authentic, natural presentation (no classic advertising feel)
Formats:
Reels (30-60 seconds)
Story sequences
High-quality images for social media
Content ideas:
"Browse through the catalog with me"
Inspiration for storage space solutions
Transport mood & living aesthetics
Call-to-action: Order catalog / visit website
Look & Feel:
Natural
High-quality
Modern
Authentic
Homey & inspiring