We are looking for UGC creators to record short, authentic videos in a storytelling style. For our new format "Horror Stories", you (as a craftsman or in this role) tell about your worst or toughest job experience - exaggerated, emotional and polarizing. At the end, there is a positive twist: "Everything is better today - thanks to Werkia." It is structured like a classic testimonial, only with a stronger hook that cannot be directly revealed as an advertisement.
The videos are used as advertisements, so we need strong hook scenes, clear emotions and a captivating narrative, which we provide you with as a script.
Of course, it would be best if you have a REAL bad experience from a job as a craftsman - but this is not absolutely necessary.
We need two full videos (approx. 30-60 seconds) with several hooks.
Experience in UGC creation or have already created videos for social media yourself
Authentic, credible charisma (you don't have to be a real craftsman/-woman, but should be able to play this role convincingly)
Confident in front of the camera, good storytelling
Ability to convey emotions (frustration, humor, drama) clearly
Smartphone/setup with good camera quality