UGC Creator (f/d) on the topic "Story about work-life balance"

For a retargeting campaign, we are looking for a creator (f/d, playing age approx. 30-40 years) who tells the story of a care worker and mother in an authentic UGC video (45-60 seconds).

The focus is on the topic of reconciling work and family life in care, how exhausting it is to juggle shift work and childcare and the relief of finally finding a job that really fits in with family life.

You will receive a script from us with all the information, but you are welcome to deviate from the literal wording and use your own words as long as the meaning remains the same.

The video should come across as honest and approachable. It is therefore not a classic advertisement, but a realistic and personal depiction of a situation that many mothers can identify with.

You will produce a total of 3 videos:
- 1 main video
- 2 alternative hooks with the same body as the main video for A/B testing (45-60 seconds each)

• Age: 30-36 years

• Gender: f/d

• Authentic, warm charisma (likeable, calm, believable)

• No overacting, rather in everyday style (selfie style or calm camera shot)

• Language: German