UGC Creator (f/d) on the topic "How our target group gets back the joy of the nursing profession"

For a retargeting campaign, we are looking for a creator (playing age 20-28) who tells a personal story from everyday care work in a UGC video (approx. 45-60 seconds). The focus is on quality of life / work-life balance. We want to show how care workers can find their way back into jobs with a good work-life balance and enjoy their private lives again.

The video should be authentic, as if you were speaking from your own experience (not a classic advertising clip). You will receive a script from us, but you can of course speak in your own style and deviate from the exact choice of words, as long as the content remains the same.

You will produce a total of three videos (approx. 45-60 seconds each):
- 1 main version with basic hook
- 2 additional versions with alternative hooks & same body for A/B testing

The video will be used for paid ads on social media channels and possibly also for organic content for our brand.

• Age: 20-28 years

• Gender: f/d

• Authentic, approachable charisma (caregiver vibe, honest, genuine)

• No overacting, rather everyday style (selfie style or calm camera shot)

• Language: German