Mid- / Best Ager Creator (m/f) for a campaign in the “Personal Care & Wellness” sector

For a social media campaign in the personal care and wellness sector, we’re looking for authentic female creators who can convey self-care, awareness of personal care, and taking time for oneself in a credible and natural way.

The focus is on high-quality UGC videos that showcase everyday personal care routines—calm, relatable, and authentic. The content will be created in your own home and will explore themes such as fresh starts, skincare, spa, and wellness. The emphasis is on a natural, genuine presence—not a staged performance. The videos are part of the series “Mission: Firm Skin.”

We’re looking for women between the ages of approximately 40 and 55 (we’re also open to those slightly younger or older, provided they authentically embody the desired persona).

Experience with UGC (User-Generated Content) and confidence in using authentic social media formats are essential. We’re looking for creators who can independently produce high-quality, natural-looking UGC videos. Please be sure to include samples of your UGC work or previously produced videos with your application.

In terms of content, the focus is on:

• Authentic depictions of everyday personal care routines

• Self-care and wellness moments at home, e.g., after a shower, after a sauna, or in the evening

• Me-time, relaxation, and a mindful approach to one’s own skincare needs

• Application of various products. For example, serums (including those with a massage applicator) and body lotions, e.g., on the arms, legs, shoulders, and décolletage

• Massage, textures, and scents as a sensual skincare experience

• Natural beauty and a well-groomed, confident aura

• A credible, authentic presence in front of the camera is important—no exaggerated acting.

Contract Terms

• Buyout terms will be discussed on a case-by-case basis

• Content production is carried out independently by the creator in UGC format at home (remotely)

• The plan is to produce several UGC videos in portrait orientation, as well as complementary aesthetic photos and video footage of the products

• Production includes filming and delivering the raw footage; we’ll handle the editing

• The products will be provided

• Production period: December 2026

Must-haves for the content:

• Calm, high-quality imagery with a wellness-oriented aesthetic and warm, natural lighting

• Good lighting and crystal-clear sound

• Close-ups of skin, texture, and application from multiple perspectives

• Products shown straight, in focus, and clearly legible

• A tidy, appealing bathroom

• Presenting your home as a place of well-being

• High-quality, self-produced UGC videos shot with a smartphone

Your profile

• Female

• Target age range: approx. 40–55 years

• Natural, authentic charisma

• Well-groomed, natural appearance

• Interest in beauty, skincare, self-care, and wellness topics

• Confident and likable presence on camera

• Ability to speak freely and authentically about personal routines and experiences

• Experience creating UGC content for social media independently

• Confidence using a smartphone camera and familiarity with basic recording and content formats for social media

• Ability to independently produce high-quality video content

• Existing UGC work samples or previously produced videos required

• Willingness to discreetly show body parts such as arms, legs, shoulders, and décolletage in a discreet manner (e.g., clothed or covered with a towel)