Older creator (w/d) playing the role of “Grandma” in UGC videos for a children’s educational app

We are an established company in the ed-tech (educational technology) sector and operate one of the leading online learning platforms. For our kids’ app, we’re looking for a grandmother around 60–70 years old for a UGC/self-shoot production.

Content: A grandmother with a wealth of life experience speaks directly to parents of defiant toddlers. She knows the feeling of having to negotiate over every sock and every toothbrushing session, and helps parents let go of their guilt: This isn’t a “terrible twos” phase, but rather a strong will—and that can be guided rather than broken. At the end, she recommends our app. Her tone is warm, calm, and a little mischievous. She should come across as a grandma who’s seen it all and is offering honest advice—not lecturing.

A single shoot yields several variations:

• 4 short hooks: different opening lines that you record individually, e.g., “Listen up, dear parents…”

• a main section: talking head, looking directly into the camera, recorded in 6 short segments

You’ll film this yourself using your smartphone. The basis is a detailed briefing with a script. The key messages are provided, but we expressly encourage you to use your own wording. It should sound as if you’re giving advice to your children or a friend—not as if you’re reading from a script. We’ll handle the editing and post-production.
No children appear in the footage; you’ll be filming alone.

Who we're looking for:

• Grandma (on-screen age approx. 60–70), ideally with her own grandchildren

• speaks calmly, warmly, and authentically to the camera

• can convey life experience and humor: understanding, with a twinkle in her eye, yet decisive in the end

• Memorizing the script is not necessary; key points are sufficient

Technical requirements:

• modern smartphone with a good camera

• Recording in portrait orientation 9:16

• Tablet available (held briefly in front of the camera)

• Cozy, ordinary apartment as a location, e.g., a living room with an armchair or a kitchen table

• sufficient natural light or even indoor lighting

• a tripod or mount so the camera is at eye level

Nice to have:

• Experience with UGC videos, testimonials, or amateur acting

• Experience as a grandmother, educator, or working with toddlers

• Reliable, on-time delivery of raw footage in specified individual clips