Freelance Employee (m/f/d) for Public Relations, Marketing, and Sponsorship at the “Oststadt Theater Mannheim”

We are a theater and are looking for a freelancer for press and public relations as well as sponsorship & marketing for a flexible, project-based collaboration.

We would like to promote our events, productions, and our theater more effectively and strategically to the outside world, and are looking for someone who enjoys raising the profile of theater, telling stories, and establishing and maintaining relationships with the media and the public.

The collaboration will be flexible and on a fee basis. The specific scope may vary depending on the project, production, and season.

Your potential responsibilities

Depending on needs and your areas of expertise, your responsibilities may include, among other things:

Press and media relations

• Drafting and distributing press releases

• Preparing information on productions, events, and projects

• Contacting and communicating with journalists and regional media

• Establishing and maintaining media contacts

• Arranging interviews and press briefings

• Handling press inquiries

• Supporting individual productions and events through press relations

Public relations

• Developing ideas on how to effectively promote individual productions and events to the public

• Developing communication strategies and small-scale campaigns

• Reaching out to relevant regional and cultural networks

• Supporting the communication of special projects, premieres, and events

Marketing & Social Media

• Development and implementation of marketing measures for individual productions

• Support in planning our communication channels

• Development of content ideas for Instagram, Facebook, and other channels as needed

• Writing social media posts and short promotional copy

• Coordinating or briefing on graphics, photo, or video

• Assisting with the promotion of events and advance ticket sales campaigns

Sponsorship, Partnerships & networks

Another important area is the establishment and maintenance of sponsorship and collaboration partnerships.

Depending on the project and needs, this may include, for example:

• Researching and identifying potential sponsors and collaboration partners

• Developing and approaching suitable companies and institutions

• Drafting sponsorship and collaboration proposals

• Establishing personal contact and communicating with potential partners

• Developing ideas for attractive benefits and partnership models

• Maintaining existing sponsorship and partnership relationships

• Managing and further developing our partner network

• Developing collaborations with companies, cultural institutions, associations, and other regional stakeholders

• Assisting in securing in-kind and media partnerships

• If necessary, assisting with the research and acquisition of funding opportunities

What the collaboration entails

We are explicitly not looking for a traditional full-time position, but rather a freelance partner for individual tasks, productions, and projects.

The scope may therefore vary. Sometimes we need support with press relations for a premiere, sometimes with promoting an event or an entire season, and sometimes with social media or a small marketing campaign.

The individual projects are coordinated and compensated separately in each case. We’ll agree on the scope, timeframe, and fee together before each assignment.

If the collaboration works well for both sides, it may lead to regular assignments spanning multiple productions and seasons.

What We Offer

• flexible collaboration on a fee basis

• diverse projects in the cultural sector

• direct collaboration with our theater

• diverse tasks and topics instead of routine agency work

• the possibility of a long-term collaboration if both parties are interested

• agreement on scope and fee for each project

Interested?

Then we’d love to hear a brief introduction and learn about your previous experience.

The following are particularly helpful:

• A brief description of your previous work

• Examples of your work or references

• Experience in public relations, PR, marketing, or social media

• If applicable, examples of press releases, campaigns, or projects you’ve managed

• information on the extent to which you’re generally available for projects and the lead time required

We look forward to receiving your application!

What We're Looking For

You should have experience in at least some of the areas listed—you don't have to cover everything.

The following are particularly important to us:

• Experience in press and public relations, PR, or marketing

• Excellent written communication skills

• A passion for writing and for conveying content in a clear and engaging way

• A good sense of which topics are of interest to the media and the public

• The ability to work independently and reliably

• Confident communication and a passion for interacting with people

• Ideally, experience in the cultural sector, particularly theater, music, art, or events

• Knowledge of social media and digital communication is desirable

• A good understanding of the unique aspects of theater operations is an advantage

We are looking for someone who approaches people and companies in an open and communicative manner, has a good sense for potential partnerships, and can represent our theater convincingly to the outside world.