Performer / Creator (f/d) for financial content on social media
What it's all about
We are developing a character for our social media channels (TikTok/Instagram) that makes financial topics approachable. The character combines business know-how with lifestyle topics and translates complicated issues such as company forms, accounting processes and tax law into a language that really resonates with young entrepreneurs.
The tone is witty, confident and modern - somewhere between café culture, fashion and business tips. The aim is to present dry content in such a way that it is fun and sticks in the feed.
Application
Shoot a short video (maximum 60 seconds) in which you interpret the following scene.
You can freely adapt the text as long as the essence is preserved:
[Scene: With a "Matcha" drink]
"Have you ever stood at the checkout and then held everyone up because you absolutely had to take the chocolate bar?
This is no coincidence.
This is called point-of-sale marketing.
Short POS works right at the moment of purchase. Where the last chance is to convince you.
Catchy displays.
Special offers on screens.
Free samples or recommendations at the checkout.
Up to 70% of all purchase decisions are made at the point of sale.
That's why these tricks work so well.
The next time you pack something extra - now you know why."
Note: Travel and accommodation costs will not be reimbursed.
What makes the role
Character:
Overview of business topics: Understands finance, start-ups and business management
Composed and confident: Keeps an overview, even when things get stressful
Efficient: No desire for unnecessary paperwork
Close to the target group: Knows their world - from trends to everyday hacks
Entertaining: Makes even tough topics interesting
Authentic and clear: Speaks directly, but never from the top down
Organized: Can manage several things at once
Look & style:
Mix of professional office look and casual, modern flair
Groomed appearance, down-to-earth and genuine
Visually concise for social media formats
Important: The focus is on competence and charisma, not sexualization - smart businesswoman rather than eye-catcher