For a new campaign on our job platform, we are looking for a creator who can authentically embody the role of a dental assistant (playing age 20-35).
The campaign comprises two thematic blocks, each of which should consist of a body & three alternative hooks, so that we end up with 6 short clips of 20 seconds each. ⬇️
Awareness (3 videos): 1 body + 3 hooks
- focus: personal experience
- no CTA
Acquisition (3 videos): 1 body + 3 hooks
- focus: direct approach
- clear CTA: apply now / find new job
Age: 20-35 years
Gender: f/d
Authentic, friendly charisma
Natural speaking into the camera, preferably selfie-style - no overacting or acting
Tone of voice: Authentic and approachable, as if you were talking to friends