UGC Creator (m/f/d) for a Guerrilla Marketing Campaign

Assignment Details

Assignment Date: July 30, 2026
Time: 5:00 p.m. to midnight
Location: Around Deutsche Bank Park, Frankfurt am Main
Compensation: €300 (flat fee, including travel expenses)

What You’ll Film and Cover

Your content begins before you arrive at the assignment location. The story starts with you at home, on your way to the assignment, on the train heading toward Deutsche Bank Park. The viewer should feel like they’re right there with you.

Specifically:

Travel and arrival. You take your community along for the ride: the train, arrival at the venue, first impressions of the crowd surrounding the concert.

Team meeting and receiving the merchandise. You meet your 9-person promoter team, pick up the cans, and receive your briefing. Show the moment it all begins.

The action live. You’re right in the middle of it. Actively hand out the cans while filming: the concertgoers’ reactions, their surprise at receiving a free RTD can, their first sips, their expressions.

Reactions and on-the-spot comments. This is the heart of your content. How do people react? How do they like the taste? What do they say? Capture genuine, unfiltered reactions—short clips, spontaneous conversations, honest expressions.

Atmosphere and vibe. The overall concert vibe, the crowds, the energy of the evening, your team in action. A good mood is a must.

Closing. Your personal takeaway at the end of the evening: How did the assignment go? What surprised you? What are you taking away from it?

You have experience with UGC content, can shoot footage independently using a smartphone, and have a knack for natural editing and unscripted storytelling. You’re outgoing enough to approach strangers, are communicative, and come across as likable. You’re not shy about interacting directly with customers while filming at the same time.

Experience with TikTok or Instagram Reels is required.

Technical Requirements

Your own smartphone with a good camera (iPhone 13 or later / comparable Android flagship model), optional tripod or selfie stick, and the ability to independently assess lighting conditions. Raw footage must be submitted to us after the shoot. Editing can be done by you or our team; please indicate which option you prefer when applying.

Deliverables After the Assignment

At least 15 usable raw clips (reactions, interactions, atmosphere), at least 30 minutes of raw footage, and 3 finished edits:

a “Day-in-the-Life” edit (60 to 90 seconds, Reels/TikTok format), a reaction clip featuring the most compelling on-camera reactions from concertgoers (30 to 45 seconds), and an atmosphere clip for Stories (15 to 20 seconds, vertical format).

Submission of all materials and finished edits via WeTransfer no later than 48 hours after the event ends.

What to Bring

Weather-resistant clothing (for outdoor use), a fully charged smartphone plus a power bank, athletic clothing suitable for the concert atmosphere, and an interest in live marketing and authentic human moments.

Application

Send us your Instagram or TikTok account along with 2 to 3 examples of your previous UGC content. A brief self-introduction is all we need.