UGC Creator (m/f) for the “Fincut” T-shirt content campaign

For FINCUT—slim-fit T-shirts for men with a body-hugging fit—we’re looking for several male UGC creators for a new content campaign. Since we’re implementing several concepts at once, we’re casting creators with different looks and body types for the appropriate formats, such as:

• Testimonial/Review (experience report after wearing the shirt for a few days)

• Everyday Style/Outfit Ideas (how to style the shirt for everyday wear, business, or the gym)

• Before-and-After/Fit Comparison (old T-shirt vs. Fincut, focus on fit)

Filming is done independently using a smartphone at a location of the creator’s choice; we provide the script and the product in advance. The finished clips will be used for social media ads (TikTok, Instagram, Meta).

• Gender: male

• Age: 20–50 years

• All body types welcome (including athletic, average, and those with a bit of a belly) – in line with Fincut’s “fits every body type” message

• authentic, natural demeanor instead of “advertising jargon”

• Camera experience/UGC experience is a plus

• Own smartphone with good camera and audio quality

• Fluent German, calm and clear manner of speaking

• Reliable execution according to the script and on-time delivery of the raw footage

• Willingness to receive the Fincut product in advance, wear it, and showcase it in the video