Photographer (m/f/d) for a content production on the topic of “Cleaning & Laundry”

This job involves small-scale content production (images + short video clips).

We want to create branded content that builds our brand around the promise "Cleanliness that feels good" and effectively reflects the brand’s core values: effective, efficient, and safe/gentle on the skin. Unlike the typical, almost boring everyday situations you often see on social media and with other brands, this production should focus on HAKA’s own lifestyle-oriented, cool, and modern presentation of the products.

We plan to use this content on the haka.com store, in newsletters, and in ads. The mood will be spring-like, as we’ll be producing content for the months of January through April 2027.

We’ll be filming in an apartment in the Stuttgart area (Esslingen). The main scenes will take place in the kitchen and bathroom. Additional scenes will take place in the bedroom and living room.

We are looking for a photographer who will work with us to further develop HAKA’s visual identity—making it more modern, lifestyle-oriented, and distinctive.

The challenge: to present cleaning and laundry in a cool, aesthetic, and surprising way without compromising HAKA’s brand values. We want to clearly differentiate ourselves visually from the competition and from the typical imagery in this category.

That’s why we’re looking not just for someone who can execute a concept, but for a creative partner with a flair for lifestyle, editorial content, unusual perspectives, and compelling product staging.

Goal: A visual language that hasn’t been seen before in the laundry and cleaning market, yet is unmistakably HAKA.