Live Content Creator (m/f/d) for “Tiger Balm” at the “Flensburg Loves You” Marathon

For our client Tiger Balm, we are looking for a Content Creator / Marathon Challenger (m/f/d) to cover the “Flensburg Loves You” Marathon on September 6 in Flensburg.

Tiger Balm will be present on-site as a sponsor and exhibitor and will use the event to create authentic content for Instagram. We’re looking for someone who is confident enough to run a half-marathon and document their personal training, participation in the event, and recovery leading up to and following the race through social media content.

The focus is on authentically and credibly integrating the product Tiger Balm Muscle & Joint Fluid into a sports context. The emphasis is on personal experience, not traditional advertising.

Project Goal

We want to create authentic content that:

• provides emotional support for the personal half-marathon challenge

• offers insights into preparation, race day, and recovery

• takes the community along on the journey

• credibly presents the Tiger Balm brand in a sports context

• increases reach and engagement on Instagram

The tone should be authentic, friendly, motivating, approachable, and energetic.

Organizational Information

• Project: “Flensburg Loves You” Marathon

• Race Day: September 6

• Location: Flensburg

• Content Period: The last two days before the half marathon (on your own), race day, and the day after the event (on your own)

• Travel: Independent travel to Flensburg is preferred

On-site equipment

• Tiger Balm products and merchandise

• Clothing and any additional equipment will be provided by us

• Support and coordination with our team

The content produced will be reviewed and approved in collaboration with the brand representative during the project period.

Please include the following with your application

• a brief introduction

• links to your social media channels or your portfolio

• examples of story formats, vlogs, or similar content projects

• your daily rate, including travel expenses, or your travel expense policy

• a brief assessment of your athletic experience and motivation for the half-marathon challenge

• your availability throughout the project period

We look forward to receiving your application!

You’ll create content on your own according to our guidelines for two days before the event and one day after, and you’ll also document your participation in the event itself.

Your responsibilities include:

• Hosting and presenting on camera

• Creating Instagram Stories and spontaneous live content

• Introductions, event highlights, and behind-the-scenes moments

• Covering the race from start to finish

• Authentic integration of Tiger Balm Muscle & Joint Fluid in appropriate situations

• Close coordination with our production team and the brand representatives

A detailed content plan with story ideas and topics will be provided in advance.

Who We’re Looking For

You’re a good fit for this project if you:

• are confident you can run a half-marathon

• have experience as a content creator, presenter, or influencer

• come across as confident and natural on camera

• are spontaneous and develop content ideas on your own

• are sports-minded and, ideally, interested in endurance, fitness, or health topics

• have experience with Instagram Stories and social media content