Family Content Creator (m/f/d) for a campaign in the “Sun Protection & Skincare” category

For a social media campaign focused on sun protection and skincare, we’re looking for authentic family creators who can portray sun protection in everyday family life in a credible, natural, and relatable way. 

The focus is on high-quality UGC videos that show how sun protection is naturally integrated into everyday life with children—for example, while playing outside, in the garden, at the playground, on outings, at the lake, at the pool, at an outdoor pool, or on vacation. 

We’re looking for creators aged approximately 28–45, ideally with children (ages 3 and up). 

Important: Children should appear in the content but should not be the main focus. The goal is to capture candid, natural glimpses of everyday family life, such as applying sunscreen to an arm, over-the-shoulder shots, hands applying sunscreen, play situations viewed from behind, or brief everyday scenes in which the children are not directly staged.&

Experience in the field of UGC (User-Generated Content) and a confident approach to authentic social media formats are also important. We’re looking for creators who can independently produce high-quality, natural-looking UGC videos. Please include UGC samples or previously produced videos with your application. 

The content focuses on: 

• Sunscreen as a natural part of everyday family life 

• Natural use for children (ages 3 and up) 

• Sensitive skin and a mindful approach to skin protection 

• Family moments outdoors, e.g., in the garden, at the playground, on an outing, at the lake, at the pool, at an outdoor pool, or on vacation 

• Protected, natural inclusion of children without direct staging 

• Simple, everyday routines related to sun protection 

• Sensitive skin, e.g., atopic dermatitis or sun allergy, provided it is authentically relevant 

• High-quality UGC content with a genuine, relatable family atmosphere 

A credible, authentic presence on camera is important—no over-the-top acting.&

Must-haves for the content: 

• High-quality, independently produced UGC videos 

• Outdoor settings 

• Sun / summery lighting 

• Blue sky 

• Natural light 

• Visible use of light and shadow 

• Children should appear, but they are not the focus 

• Sensitive and protective handling of the portrayal of children 

Contract terms: 

• Buyout terms will be discussed on a case-by-case basis 

• Content production is handled independently by the creators in UGC format 

• Several UGC videos are planned per creator 

• Contact person: Celine 

• Female / Male / Diverse 

• Age range: approx. 28–45 years 

• Family-oriented, ideally with children ages 3 and up 

• Natural, authentic charisma 

• Well-groomed, natural appearance 

• Interest in sun protection, family, skincare, self-care, and everyday topics 

• Confident and likable on-camera presence 

• Ability to speak freely and authentically about family routines and everyday situations 

• Experience creating UGC content for social media independently 

• Proficiency with smartphone cameras and basic recording and content formats for social media 

• Ability to independently produce high-quality video content 

• Existing UGC work samples or previously produced videos required