You appear in two different video formats for social media ads for a tax app:
1. Talking head/ UGC video
You speak directly into the camera and explain the benefits of the tax app in a natural, honest and relaxed way - e.g. how easy it is to use, how quickly everything works and that you get back over €1,000 on average. The style is approachable, authentic and as if you were talking to a friend.
2. Scripted reality skit
In a short, staged skit, you play a person standing by the neighbor's car and give the impression that you are pumping gas or stealing. The situation is resolved in a humorous and exaggerated way - in the end it turns out that everything is different than expected.
The important thing here is not real stealing, but the portrayal of a misunderstood situation - with a focus on humor, surprise and a strong twist on the tax app.
We are looking for authentic actors who embody working class men in terms of their look and charisma.
It's not about playing a profession, but about a credible, real guy, as you would meet him in everyday life on the street, in the workshop, in the supermarket or in the parking lot. We are looking for men with a real, unfiltered appearance - for example with a vibe like:
Craftsman / construction worker type
Mechanic / workshop type
Warehouse / logistics / driver type
Security / cleaning / service type
Apprentice / student part-time job type / normal employee
Also preferably with a migrant background, Accent or dialect - diversity is expressly desired. What is important is an authentic everyday look, not a model type, but personality and character.
What you should bring:
You feel comfortable in front of the camera
You have a natural, honest charisma