With deliberately exaggerated drama, the commercial tells the story of a man who receives an absurd diagnosis in a doctor's surgery: Electricity price dependency. The woman is by her husband's side and worries about him. At the same time, she is deeply annoyed by her husband's "addiction" (saving electricity at all costs), as it also affects her everyday life.
The job is split into two different filming days.
Day 1: Shooting day - diagnosis
Day 2: Shooting day - everyday arguments about electricity
Type: real, likeable, close to everyday life - no exaggerated advertising charisma, but authentic and tangible.
Height: 1.70m or shorter
Character traits:
Organized, pragmatic
Environmentally aware, informed
Emotionally independent, but open to advice
Motivation:
She wants to create a stable, predictable home for her family - financially and energetically. She no longer wants to rely on fluctuating tariffs.
Potential in the spot (as a future prospect):
Rational approach to independence
Could make the decision clearly and objectively
Emotional strength lies in her caring and determination