What's it all about?
For our TikTok and Instagram presence, we are looking for an actress for the recurring lead role "Chayenne" - a street-smart, quick-witted and absolutely relatable character who shows: Financial knowledge doesn't need a suit, it just needs plain language.
Chayenne explains complicated financial terms the way they really resonate with her target audience: in handbags, iced matchas and percentages. She remains charming, direct - and always at eye level. She is the epitome of "girlmath".
Application:
Send us a short self-tape (max. 60 seconds) in which you explain a financial term (e.g. ETF, custody account or inflation) as Chayenne but please in your own language, with e.g. girlmath, handbag comparison or matcha metaphor.
Role in the team: The investor with glitter and attitude
Chayenne is what happens when financial education finally reaches the right people. She wears a glittery top, has freshly done nails and an iced matcha in her hand, but when it comes to money, no one can fool her. She talks like a TikTok station quarter, but thinks like a portfolio manager.
Her look says "Hot Girl Summer", her head calculates in ETFs, dividend yields and deposit costs. She knows what a savings plan is, compares fee models like sneaker prices and has Kevin up against the wall by the third sentence at the latest.
This is how you play Chayenne:
Confident, direct, quick-witted - but never lecturing.
She speaks as she is: authentic, approachable, at eye level.
Mix of TikTok slang and financial knowledge - street meets smart.
Humorous, but with attitude.
You're her best friend - and she wants you to finally take control of your money.
Typical lines:
"Brudi, comparing deposits is like comparing sneakers - you don't take the ugliest one at the highest price."
"I'll explain the ETFs to you now. But in matcha, because otherwise you won't get it anyway."
"Boy, I only invest in matcha and cannabis - everything else is stressful."
"Do you know what my ex's P/E ratio was? No money available."
"I don't want a sugar daddy - I want dividends."