Advertising Campaign:
Gym People: Main Cast:
Age: 18-50 years
Appearance: all ethnicities, gender
Fitness Level: A wide range (runners, weightlifters, cross-training, etc.).)
Body shapes: From lean and toned to very muscular, even beginners
Roles:
Harry - Model look, defined but not too muscular like a bodybuilder.
Aarda - Ultrarunner type, rather athletic and enduring.
Jessica - 18- 35 y. Influencer, always very busy, strong image, "always on the go".
David - Bodybuilder, very muscular.
Lena - Age 40- 50 y. expressive type, yet average woman, all ethnicities
Main Cast ( Harry, Aarda, Lena, Jessica and David ):
Fees and buyouts ( 1- 2 shooting days a max. 12 hours ) : 5000€ flat incl. Shooting day, travel days, fitting and buyout if used, plus 20% AP
€850.00 per shooting day incl. travel days, fitting and buyout if not used, plus 20% AP
Off day for non-Hamburger flat € 300.00, plus 20% AP
General:
Personality & charisma: Athletes should have interesting or striking facial expressions and posture, not just impress with their looks.
Diverse ethnicities: The selection should be as diverse as possible.
Combination of face and body: The focus is on a mixture of an impressive physique and expressive facial expressions.
Unconventional beauty: The athletes do not have to conform to the classic ideals of beauty, but must have a special aura. They should have good teeth and presentable hands;-)
Pictures in gym outfits: It is important that the candidates are photographed in workout clothes (stringer/tank top or even shirtless for men) in order to be able to assess the degree of musculature well.