Content Creator (m/f/d) with own dog for vegan dog food videos

For the creation of social media content, we are looking for a creative and committed personality with their own fit and healthy dog (no puppy, no torture breeding) to support the mid-funnel communication of an innovative brand in the dog food sector with self-made authentic content.

The aim is to build trust in the brand and overcome existing barriers to purchase. The aim is to create videos on topics such as "tips for changing diet", "information on ingredients", "food allergies", "benefits for intolerances", etc. in order to educate people. A detailed briefing will follow.

• Dog owner of a fit and healthy dog

• Open-minded towards flexitarian, vegetarian or vegan diets

• Authentic, credible, approachable (NOT contrived)

• Experience in creating user-generated content for social media channels

• Creative flair for developing and implementing UGC content

• Exclusion:

  • No other pet food advertising in the last 18 months

  • No known "scandals"