It's about a social spot for VW, which will be part of a social campaign for the ID 4
Our cast should be a typical father, about 50 years old, speaking good English. He is given a few pre-formulated sentences, which he then says into the camera, explaining the car he is standing next to.
This is roughly how it should be:
Mood: https://www.instagram.com/reel/DFeXm9FJ4dd/?igsh=MXFvNGtoeG8ybnJxNA%3D%3D
Example sentences:
"Let's talk All-Wheel-Drive in the ID. 4 GTX - what does that mean, actually? For a better understanding let's take a quick look at what driving systems there are:
So, Two-Wheel Drive - simple stuff. Only two wheels get the power. Front or rear. Perfect if you mostly drive on regular roads. Efficient, light - gets the job done.
Four-Wheel Drive: All four wheels can get power - switch it on or off whenever you need it. This is the one for mudloving adventurers. But be aware: it takes a little more energy and space to move - that's the price of being ready for anything.
And then there's All-Wheel Drive - the smart one! The ID. 4 GTX decides automatically which of wheels it's needs power and when. You don't have to do a thing. Perfect for changing road conditions or when you just want smooth traction, all the time."