Protagonists for parent voices of a daycare center:
Project type:
This is an authentic image production for a daycare center that focuses on real emotions, real experiences and real everyday life.
The actors should not "advertise", but convey their positive impressions honestly and credibly.
Project goal:
For a professional video and photo production, we are looking for likeable parents (non-professional actors) who will report on their positive experiences in a real daycare environment.
The aim of the project is to show parents as natural, credible and approachable as possible in real daycare settings - without a staged advertising situation, but with an authentic atmosphere.
What should be shown:
Parents talk about their positive experiences with the daycare
Emphasis on trust, care, atmosphere, team, child development, etc.
Authentic everyday situations
Natural conversation situations (not a classic commercial)
All actor families receive in advance:
A persona tailored to them
Concrete USPs (unique selling points) of the daycare center that are to be conveyed thematically
This content should be represented freely, in their own words and as naturally as possible.
There is no script to be memorized.
Performance & acting
No acting experience required
Naturalness is in the foreground
Eventual statements are used as voice-overs
Important: likeable, credible charisma
The focus is on:
✔ authenticity
✔ approachability
✔ genuineness
✔ feel-good atmosphere
What we are looking for:
Personable appearance with natural charisma
Openness and joy in storytelling
Comfort in front of the camera without staging pressure
Examples of roles:
The international expat career family from e.g. Singapore:
Mhi Vhan (39) & Roger (42).E.g. Singapore:
Mhi Vhan (39) & Roger (42)
Senior Manager (Consulting) & Director Business Development (Tech)
' USP WAM: Bilingualism, compatibility with career, lots of transparency thanks to daycare app, settling in during the year, all-inclusive package
Expat, preferably with an accent