40+ Creator (m/f/d) for a campaign in the “Sun Protection & Skincare” category

For a social media campaign focused on sun protection and skincare, we’re looking for authentic creators aged 40 and older who can credibly convey a mindful and healthy approach to skin, sun, and skincare. 

The focus is on high-quality UGC videos that showcase sun protection as an integral part of a mindful skincare routine—natural, relatable, and non-preachy. The content can be created outdoors in everyday situations, in nature, while hiking, walking, gardening, traveling, or during leisure activities. 

We are looking for creators between the ages of approximately 40 and 65. 

Experience in the field of UGC (User-Generated Content) and confidence in using authentic social media formats are also important. We’re looking for creators who can independently produce good-quality, high-caliber, and natural-looking UGC videos. Please include UGC samples or videos you’ve already produced with your application. 

The content focuses on: 

• Sun protection as part of a mindful skincare routine 

• Healthy approaches to skin, sun, and shade 

• Anti-aging, skin protection, and skincare awareness 

• Sun protection as a natural part of daily skincare 

• Leisure and outdoor activities, e.g., walks, hiking, gardening, nature, or vacations 

• A natural, well-groomed, and confident appearance 

• Sensitive skin, e.g., atopic dermatitis or sun allergy, provided it is authentically relevant 

• High-quality UGC content with a calm, credible, and approachable tone 

A credible, genuine presence on camera is important—no over-the-top acting.&

Must-haves for the content: 

• Outdoor settings 

• Sun / summery lighting 

• Blue sky 

• Natural light 

• Visible interplay of light and shadow 

• Authentic skincare routine instead of staged advertising scenes 

• High-quality, independently produced UGC videos 

• Creative, everyday ideas for mindful skincare and sun protection 

Contract terms: 

• Buyout terms will be discussed on a case-by-case basis 

• Content production is handled independently by the creators in UGC format 

• Several UGC videos are planned per creator 

• Contact person: Celine 

• Female / Male / Diverse 

• Age range: approx. 40–65 years 

• Natural, authentic presence 

• Well-groomed, natural appearance 

• Interest in sun protection, skincare, self-care, anti-aging, natural products, leisure, or outdoor topics 

• Confident and likable presence on camera 

• Ability to speak freely and authentically about personal care and daily routines 

• Experience creating UGC content for social media independently 

• Proficiency with smartphone cameras and basic recording and content formats for social media 

• Ability to independently produce high-quality video content 

• Existing UGC work samples or previously produced videos required