Content Creation, SEO & Digital Advertising Specialist (m/f/d) for a model agency
Freelance Position: Content Creation, SEO and Digital Advertising Specialist
Diversecity Models and 444 Studios are seeking to jointly engage a freelance specialist in content creation, search engine optimisation (SEO), and digital advertising. This shared role will not only help both brands strengthen their online visibility and storytelling, but also ensure that advertising campaigns on Meta (Facebook/Instagram) and Google are set up correctly, monitored effectively, and optimised for impact.
We are looking for someone experienced with emerging brands, who can confidently support both business-to-business (B2B) and business-to-consumer (B2C) audiences, and who can bring clarity and transparency to analytics and campaign performance.
€20-40/hour based on skills and experience
Key Responsibilities
Content & SEO
Develop and manage content calendars tailored to each brand
Write and optimise copy for websites, blogs, newsletters, and campaigns
Conduct keyword research and implement keywords across all relevant digital touchpoints
Ensure content aligns with each brand’s unique voice and positioning
Digital Advertising (Meta & Google)
Review existing Meta Ads setup (currently running at a low budget) and provide a clear strategy for improvement
Set up, manage, and optimise paid campaigns on Meta and Google Ads
Define and refine audience targeting to ensure ads “point correctly”
Recommend budget allocation and optimisation tactics for best results
Provide practical guidance on campaign management (so the team understands how and why ads are running)
Analytics & Tracking
Audit current analytics setup (Google Analytics, Meta Business Manager, etc.)
Implement a clean, transparent structure so the team knows what is being tracked and how to read reports
Provide regular, straightforward reporting with actionable insights
Ensure both brands can monitor performance independently after setup
Cross-Brand Coordination
Balance time and priorities transparently between Diversecity Models and 444 Studios
Provide clear communication and progress updates
Share learnings where relevant, while keeping brand strategies distinct
Engagement Terms
Approx. 10 hours per week, shared between Diversecity Models and 444 Studios
Initial contract term of 3 - 6 months, with potential for extension
Flexible freelance arrangement, with regular check-ins
Success Measures
Correct setup and clear documentation of analytics and ad accounts
Improved efficiency and performance of Meta and Google Ads campaigns
Increased organic and paid traffic
Growth in brand awareness, engagement, and qualified leads
Content that consistently strengthens each brand’s voice and visibility
Contact person: Lene-Louise
Candidate Profile
The ideal candidate will have:
Proven experience in content creation, SEO, and paid advertising for emerging or growing brands
Hands-on expertise in Google Ads and Meta Ads Manager (setup, targeting, optimisation, reporting)
Strong knowledge of analytics platforms and ability to simplify reporting for non-technical stakeholders
Experience working with both B2B and B2C audiences
Strong communication skills, with an emphasis on clarity and transparency
Organised, reliable, and able to balance work across two brands