Es geht um einen Social Spot für VW, der Teil einer Social Kampagne für den ID 4 wird
Unser Cast soll ein typischer Vater sein, also Alter ca. 50 Jahre, seht gutes englisch sprechend. Er bekommt ein paar Sätze vorformuliert, die er dann erklärend über das Auto neben dem er steht in die Kamera sagt.
So soll es grob werden:
Mood: https://www.instagram.com/reel/DFeXm9FJ4dd/?igsh=MXFvNGtoeG8ybnJxNA%3D%3D
Beispielsätze:
„Let‘s talk All-Wheel-Drive in the ID. 4 GTX – what does that mean, actually? For a better understanding let's take a quick look at what driving systems there are:
So, Two-Wheel Drive — simple stuff. Only two wheels get the power. Front or rear. Perfect if you mostly drive on regular roads. Efficient, light – gets the job done.
Four-Wheel Drive: All four wheels can get power – switch it on or off whenever you need it. This is the one for mudloving adventurers. But be aware: it takes a little more energy and space to move – that’s the price of being ready for anything.
And then there’s All-Wheel Drive — the smart one! The ID. 4 GTX decides automatically which of wheels it‘s needs power and when. You don’t have to do a thing. Perfect for changing road conditions or when you just want smooth traction, all the time.“