UGC Creator / Actor (m/d) for automotive content

For our client, a German importer who wants to sell a Chinese car brand on the European market, we are looking for an authentic and likeable content creator who, in the role of a modern family man, presents the new car model in various social media formats.

The aim is to create numerous short video assets (hooks, main parts and CTAs) for social media and social advertising that show the topic of family, everyday life and mobility in a modern and true-to-life way. This is not about a classic acting role, but about authentic, credible creator content with a natural appearance and social media affinity.

The shooting day is expected to take place in Hamburg in the week of June 09 - 12. Therefore, we are preferably looking for a creator from Hamburg or the surrounding area to make the production on site uncomplicated. 

Regulations:

• Buyout for all clip variants (hook, body, CTA) - the videos will be recomposed and published as needed during the campaign 

• For areas defined in the script, the creator's voice will be cloned via "AI" to achieve individualization. The creator is informed about the areas. For example, "Arrange test drive now for car dealership XY" beyond this, the voice is not used.

Purposes of use:

Buyouts are negotiated individually. 

Social media and ads on the channels of the customer and its authorized dealers in Germany. 

During the shoot, various scenes will be created - from family outings and everyday situations to authentic moments with a partner, children and dog.

We are looking for an actor or creator aged around 30 who can credibly embody these characteristics. Accordingly, it would be an advantage if the actor would be open to even bringing their own family, partner or dog along for the shoot to make the family atmosphere as authentic as possible. Additional fee after negotiation. 

Requirements:

• Interested in SUVS  

• In the best case just looking for a new family vehicle  

• Should be able to link stories from realistic family life with the car and its USPs  

• Authenticity in front of the camera  

• UGC experience