People Model (f/d) with obesity for an awareness campaign

This project aims to sensitively shift perceptions around obesity and type 2 diabetes, challenging long-standing stigma and stereotypes. We want to show real people living real lives — not clichés.

The visual language will reflect a journey of emotions: moments of exclusion and prejudice, but also hope, confidence, joy, and optimism, highlighting how medical support and professional care can be an important first step.
The project will be photographed and filmed in a documentary style, with great attention to detail and a compassionate, respectful lens by a female documentary photographer (Julia Selmmann).

While the background of the project relates to a medical treatment, no pharmaceutical product will be directly advertised. The focus is on awareness, empathy, and encouraging people to seek medical advice.

The clear goal for 2026 is conversion in the sense of increased doctor visits — showing that asking for help is a strong and positive decision.

No speaking parts, mainly photo campaign, talents can be based anywhere in EU&UK.

IMAGE & CONTENT OUTPUT

The image pool for social media and PR will include:

• 24 hero stills

• 3 product-related visuals

• Close-ups of emotions and details (hands, knees, everyday moments, flyers, etc.)

• 50 side shots

• 25 short moving-image snippets (5–10 seconds), derived from the hero shots

The focus is primarily photography, with some additional moving image.

TIMING

CASTING DEALINE TALENTS: 07.01.2026, 6PM Berlin Time

• January 16, 2026 – PPM / cast decision

Shoot Berlin:

• January 31 – February 4, 2026 (max 5 shoot days)

Shoot Cape Town:

• February 9 – Travel

• February 10 – Arrival

• February 11–12 – Shoot (max 2 shoot days)

• February 13 – Departure

FEE & USAGE

Main cast:

• €1,000 per shoot day per talent (4–7 shoot days)

• Buyout: €4,500 (450%)

• + 20% agency fee (if talent is represented by an agency)

• 2 travel days to Cape Town, paid at 50% of the daily rate each

Usage:

• 3 years, DACH, all media (excluding TV & cinema)

• Social media & internet, incl. passive retention after expiry

• PR usage: 10 years, worldwide (PR only, no additional advertising motifs)

• Exclusivity: Novonordisk

TRAVEL

Flights and accommodation will be fully booked by production.
A valid passport is mandatory.

If you feel this project could resonate with you, we would be very happy to hear from you.

Please feel free to reach out with any questions.

WHAT KIND OF TALENTS WE ARE LOOKING FOR

We are looking for approachable, likeable individuals with expressive, friendly faces and a genuine, warm presence — no model types.

• Natural charisma and a healthy, authentic appearance

• Expressive faces with a “big smile”

• For men, a beard can optionally add a sense of ruggedness and masculinity

• Basic acting skills are required to portray everyday situations in a credible and subtle way

• Small, discreet tattoos are fine

• No piercings

• Overall, the final cast should feel diverse and balanced

Mood references are attached for guidance.

MAIN CAST (BMI – visible obesity)

All cast members must have valid travel documents for Cape Town.

• female, 28–30 years, BMI 32–33
  Approx. 4–6 shoot days (Berlin & Cape Town)

• female, 48 years, BMI approx. 35
  Approx. 5–7 shoot days (Berlin & Cape Town)

• male, 50–55 years, BMI 35
  Approx. 4–6 shoot days (Berlin & Cape Town)